AdKit
What sort of businesses does AdKit service? Is AdKit right for my business?
Whether you have a traditional brick-and-mortar storefront or you focus on location-based services - we got you! AdKit is right for any business that needs high-quality photos and video to market your business. If you are any business, we support you.
What exactly does the fixed $749 service cost consist of?
Each AdKit package includes a 60-second HD video - ready for upload on all social media platforms, review sites, and websites - and 10 high-resolution photos. Photos are website and social media platform ready and delivered in print-ready formats as well.
How do I order AdKit?
Simply fill out this form here. Your information will be sent to one of our scheduling producers to confirm the job details and get started.
Filming & Photography
When DigiPro arrives at my business, how will production affect my employees/customers?
We’re like ninjas! 😏 We will not impact your business or day to day operation in any significant way. Our approach is to observe and capture as many natural moments as possible. We want people to see your business in the best light possible and not muddy up the process with several takes or obnoxious staging of events.
Will every employee and customer be asked to sign a release?
Each person that can be clearly identified in the photos or video will need to sign an image release form. This allows your business to legally use their image or likeness. The process is easy. Each release is provided via a tablet and they can sign with their finger.
How much equipment will be brought on site? Do I have to make space?
We’ve streamlined the process to be as low profile as possible. All of the equipment used can fit on a small roller cart and no huge lights and stands cluttering up your space. If a grown person can walk freely in the space then we can fit!
Besides an interview, what sort of things will AdKit film on site?
Time to learn some cool film lingo!
B-ROLL
B-roll is supplemental or alternative footage intercut with the main shot. This could be the process of how something is made, a technician providing a service, or footage of satisfied customers in your business. This allows the viewer to see what it’s like to be in your business or experience the service you provide.
What kinda camera is that?
We use 4K cinema cameras. Which means is you get exceptional image quality at the same resolution you see in a movie theater. 😎
What will AdKit photograph?
Whatever you want to really showcase your product or services. We recommend focusing on the storefront, what it’s like to be inside the place of business, top food dishes, friendly employees, satisfied customers, or your killer products.
How long does it take to film and take photos?
Each AdKit production usually takes between 3-4 hours from arrival, capturing the video and photos, to departure.
After filming and photography, how soon will I receive my AdKit final deliverables?
You will receive your AdKit within 72 hours from the time we arrive at your business.
Etiquette, Interview & Wardrobe
Will my staff or I be asked to act, stage product or acknowledge the camera?
Nope. We want to capture natural moments of your business.
Will masks and social distancing be required on camera?
This is up to you. We advise following the proper safety protocols relevant to your location. The DigiPro staff member will be following the current CDC guidelines at all times.
Cameras make me nervous. Is an on-camera interview required?
Don’t be scared; we are professionals and can ease even the most nervous of people. If you still feel like this is a non-starter, then no problem. We can communicate your message without an on-camera interview and supplement it with on-screen text.
Where would DigiPro typically film the interview?
In your place of business or on location service. Our DigiPro technician will choose the best-looking setup and offer clear instructions.
What should a representative wear for the interview?
A uniform or business-branded clothing is always best. We also suggest avoiding overly vibrant colors, stripes, or busy patterns and no other trademarked logos or words.
What questions will be asked? Do I need to provide questions or a script?
No script is needed. During the sign-up process, you can select from a list of provided questions, or you can always create your own.
How long is the interview process?
Depending on the length of your answers, the interview process should only take 15-20 minutes.
With AdKit, can DigiPro interview more than one representative?
We recommend only one person at a time to be interviewed.
With AdKit, can DigiPro interview customers?
Customers can be interviewed as long as we have their permission.
Branding, Logos & Licenses
What branding should I provide?
A high resolution logo (preferably in vector format), the font associated with you business, and exact colors used in your branding. If all of this is over your head, give us a call. We would be happy to walk you through the process.
What file format do logos and images for AdKit need to be?
Logos are preferred in vector format. This would be the art file created in a professional graphic design software. Acceptable logo formats include .ai , .eps , .png , .svg , etc..
Photos should have a minimum resolution of 2,000 pixels wide - acceptable formats include .jpg , .jpeg , .png , . svg, etc…
Can my AdKit video include footage from other videos?
We can use video from other sources as long as you own the copyright or have written permission from the original creator.
Do I get to choose the music for the video?
DigiPro uses a royalty-free music library to ensure the music can be used with permission for the life of the product. If there is a certain style or “feel” desired, please indicate that in the comments section of the online form.
Can I use modern/popular music in my video?
No, copyrighted music is prohibited.
Deliverables, Revisions & Publishing
How and in what format(s) are photos and video delivered? How large are they?
Assets are delivered through a private, encrypted download link and available in the formats listed below.
Social Media Video - 1920x1080 HD .mp4 (h264) | ~ 600MB
Social Media Photos - 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait) | ~ 1.5MB (each)
Broadcast Quality Video - 1920x1080 HD .mov | ~ 1.5GB
Print Quality Photos - 3,000 - 5,000 pixels wide | ~ 24MB (each)
Where can I publish my AdKit photos and video online?
Any social media, website, or review site (i.e. - Yelp, GrubHub, Google Review, Uber Eats, etc.)
Are AdKit videos fit for broadcast?
Yes, DigiPro provides a broadcast ready format.
Is there a limited license attached to AdKit video/photos?
There is no limit to the video and photo license.
Can I request a revision/retouch on final deliverables?
DigiPro offers a formula-based service in order to expedite the delivery process and keep our costs affordable. In most cases we do not offer revisions or change orders. However, mistakes can happen from time to time and we will immediately correct any errors on our part.
Order Mods & Other Solutions
Why are AdKit videos between 60 seconds long?
It's all about optimizing viewership metrics on social media. We follow Instagram’s standards for video to maximize engagement.
Can I request a video shorter or longer than the listed 60 second package?
AdKit is one fixed package.
What if I want to cut photo or video from my AdKit package? Can I get a discount?
No, AdKit is one fixed package 🙂
What if I need a lengthier, more involved video solution than what AdKit provides?
Check out our sister company, Liquid Arts Media. 🙌